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In June 2021, after two years of in-House research and development, Gucci presented Demetra—a groundbreaking material that combines quality, softness and durability with .
Milan, 117 June 2021 - Today, Gucci presented Demetra: a new .Demetra is the result of 2-years of research and development with Gucci’s own .GUCCI HORSEBIT 1955. IN DEMETRA. An innovative iteration of the House's .Milan, 117 June 2021 - Today, Gucci presented Demetra: a new groundbreaking luxury material that combines quality, softness, durability, and scalability with an eco-friendly ethos. .
This Horsebit 1955 is the first Gucci bag ever to be crafted in animal-free Demetra, exemplifying the House’s forward-looking approach as its tannery craftsmanship evolves towards a more .
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In June 2021, after two years of in-House research and development, Gucci presented Demetra—a groundbreaking material that combines quality, softness and durability with reconsidered raw materials that are primarily from renewable and bio-based sources.Milan, 117 June 2021 - Today, Gucci presented Demetra: a new groundbreaking luxury material that combines quality, softness, durability, and scalability with an eco-friendly ethos. Demonstrating the versatility of the material, three sneaker models have been introduced to mark Gucci’s first products made with Demetra. orn from Gucci’s .This Horsebit 1955 is the first Gucci bag ever to be crafted in animal-free Demetra, exemplifying the House’s forward-looking approach as its tannery craftsmanship evolves towards a more ethical fashion future. Italian fashion brand Gucci has introduced Demetra, a new luxury material that combines quality, softness, durability and scalability with an eco-friendly ethos. Demonstrating the versatility of the material, the company has introduced three sneaker models, Gucci Basket, Gucci New Ace and Gucci Rhyton, to mark the first products made with Demetra.
Billie Eilish stars in Gucci’s new campaign, featuring its Horsebit 1955 bag in Demetra, a vegan alternative to leather. It’s the first time Gucci has used Demetra in its bag collections. To present the new material, Gucci is introducing three sneaker models made with Demetra, retailing at between 590 and 790 euros. The Gucci Basket, Gucci New Ace and Gucci Rhyton sneakers.Demetra is the result of 2-years of research and development with Gucci’s own technicians and artisans. Demetra is Made in Italy at Gucci’s factory Gruppo olonna based in Tuscany. As a joint venture with Gucci since October 2019, the House owns 51% of Gruppo olonna. Has Demetra been patented?
GUCCI HORSEBIT 1955. IN DEMETRA. An innovative iteration of the House's Horsebit 1955 bag is transformed through an asymmetrical aesthetic and brought to life in Demetra—an animal-free material that combines quality, softness, and durability—in collaboration with iconic musical artist Billie Eilish, who is known for her bold advocacy. The first-ever Gucci bag to be constructed with “Demetra,” a material made from 75 percent plant-derived sources, has arrived. Crafted by the brand’s own technicians and produced in Italy, the introduction results from a research and development project that began in 2021.
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The new material doesn't sacrifice quality either; it combines quality, softness, durability, and scalability with an eco-friendly ethos. Made in Italy in Gucci's factory, Demetra has been in the works for two years thanks to the house's own researchers, technicians and artisans.In June 2021, after two years of in-House research and development, Gucci presented Demetra—a groundbreaking material that combines quality, softness and durability with reconsidered raw materials that are primarily from renewable and bio-based sources.
Milan, 117 June 2021 - Today, Gucci presented Demetra: a new groundbreaking luxury material that combines quality, softness, durability, and scalability with an eco-friendly ethos. Demonstrating the versatility of the material, three sneaker models have been introduced to mark Gucci’s first products made with Demetra. orn from Gucci’s .This Horsebit 1955 is the first Gucci bag ever to be crafted in animal-free Demetra, exemplifying the House’s forward-looking approach as its tannery craftsmanship evolves towards a more ethical fashion future. Italian fashion brand Gucci has introduced Demetra, a new luxury material that combines quality, softness, durability and scalability with an eco-friendly ethos. Demonstrating the versatility of the material, the company has introduced three sneaker models, Gucci Basket, Gucci New Ace and Gucci Rhyton, to mark the first products made with Demetra. Billie Eilish stars in Gucci’s new campaign, featuring its Horsebit 1955 bag in Demetra, a vegan alternative to leather. It’s the first time Gucci has used Demetra in its bag collections.
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To present the new material, Gucci is introducing three sneaker models made with Demetra, retailing at between 590 and 790 euros. The Gucci Basket, Gucci New Ace and Gucci Rhyton sneakers.Demetra is the result of 2-years of research and development with Gucci’s own technicians and artisans. Demetra is Made in Italy at Gucci’s factory Gruppo olonna based in Tuscany. As a joint venture with Gucci since October 2019, the House owns 51% of Gruppo olonna. Has Demetra been patented?GUCCI HORSEBIT 1955. IN DEMETRA. An innovative iteration of the House's Horsebit 1955 bag is transformed through an asymmetrical aesthetic and brought to life in Demetra—an animal-free material that combines quality, softness, and durability—in collaboration with iconic musical artist Billie Eilish, who is known for her bold advocacy. The first-ever Gucci bag to be constructed with “Demetra,” a material made from 75 percent plant-derived sources, has arrived. Crafted by the brand’s own technicians and produced in Italy, the introduction results from a research and development project that began in 2021.
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