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Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift . Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 . Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, .
Payless, a low-cost shoe retailer, opened a fake luxury shoe store called "Palessi" and filled it with the brand's inexpensive footwear. Payless doesn’t need to trick bargain-hunting young people with faux-luxury hoaxes. Rude marketing stunts like “Palessi” are totally missing the point. Payless heels at Fashion Week in 2013 .
Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers'. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening.
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The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them.
Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.Payless, a low-cost shoe retailer, opened a fake luxury shoe store called "Palessi" and filled it with the brand's inexpensive footwear. Payless doesn’t need to trick bargain-hunting young people with faux-luxury hoaxes. Rude marketing stunts like “Palessi” are totally missing the point. Payless heels at Fashion Week in 2013 .
In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop.
Payless, or Palessi, did ring up those purchases but didn’t keep the money. Influencers got their cash back, along with free shoes. In a marketing video by Payless, the company set up a social experiment to chronicle what happened when they rebranded their products in a "luxury" shoe store. (Video: DCX Growth Accelerator) A. Watch how they reacted to finding out they'd been duped into believing Payless shoes were a fancy, luxury shoe brand. Does this mean that all shoes are created equal? Not quite.
Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers'. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them.
Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
Payless, a low-cost shoe retailer, opened a fake luxury shoe store called "Palessi" and filled it with the brand's inexpensive footwear. Payless doesn’t need to trick bargain-hunting young people with faux-luxury hoaxes. Rude marketing stunts like “Palessi” are totally missing the point. Payless heels at Fashion Week in 2013 .
In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop.Payless, or Palessi, did ring up those purchases but didn’t keep the money. Influencers got their cash back, along with free shoes.
In a marketing video by Payless, the company set up a social experiment to chronicle what happened when they rebranded their products in a "luxury" shoe store. (Video: DCX Growth Accelerator) A.
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